Where Innovation and Corrosion Requirements Meet!

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Feature Friday: MILSPRAY™ To Be Featured On Worldwide Business With Kathy Ireland®


Image courtesy of Worldwide Business Productions.

MILSPRAY™ has partnered with Worldwide Business Productions ( to be part of a 30 minute sponsored television interview with Kathy Ireland. The interview will include topical discussion, field footage and visuals packaged into an impactful video piece designed to educate MILSPRAY’s target market about its technologies.

MILSPRAY’s goal is to increase its exposure domestically and internationally, not just with the military but with its unique technologies and solutions that are being repurposed into the commercial, industrial, residential and automotive industries. MILSPRAY™ has truly taken the best of what is offered to the military and repurposed those products, systems and services for the automotive, commercial, industrial and residential markets. MILSPRAY™ will highlight its military experience but also show that it has diversified into other markets.

An interview with Worldwide Business with Kathy Ireland has the potential to reach over 275 million households across the world. The US television exposure is 80 million households through the Fox Business Network. The international television exposure is 198 million households through Bloomberg International Television to include Europe, Asia and Latin America.

Kathy Ireland is the Chair, CEO, and Chief Designer for kathy ireland Worldwide (kiWW®), the design and marketing firm she founded in 1993. She is a world renowned designer and super mogul.

Be sure to follow us on Twitter: @MILSPRAY and @TVWWB
To learn more about MILSPRAY Military Technologies™, click here
To learn more about Worldwide Business, click here
For more information please contact Chantel Robinson, VP, Administrative Operations,, (732) 886-2223.




Headquartered in Lakewood, NJ, MILSPRAY™ specializes in (1) Mobile Corrosion Prevention and Control Services for Vehicles and Equipment, (2) Deployable Renewable Energy Systems, (3) Vehicle Wash Systems, (4) Touch-up Paints and Specialty Coatings and (5) Applied Research and Development.
We provide our products, systems and services to commercial businesses, the Department of Defense (DOD), government agencies and law enforcement, domestically and internationally. These services and technologies are designed to extend the useful life of military vehicles, aircraft, ships, weapons and equipment. In addition, MILSPRAY™ is a developer and manufacturer of renewable energy systems for the military, disaster relief and commercial use.

MILSPRAY™ embraces the diversity of talent and perspective of our employees. We have created an atmosphere of inclusion where everyone has a voice and is empowered to perform at their greatest level regardless of our differences. Our total workforce is comprised of 56% minorities, 19% women and 19% veterans. Our executive management team is comprised of 50% women with 50% of our executive management team being service disabled veterans. By leveraging our unique talents, experiences and points of view, we can successfully deliver innovative solutions and value to our customers.

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Winning With Women Wednesday – An Interview With Rebecca Tracy, Marketing Director, Dex Media

An Interview With Rebecca Tracy, Marketing Director, Dex Media
Good afternoon and welcome to another Winning With Women Wednesday. This past week we had the incredible opportunity to interview, Rebecca Tracy, Marketing Director for Dex Media. Rebecca is a dedicated, passionate, and highly organized marketer. Within her interview she gives advice on work life balance, and how to effectively manage one-to-one interactions.

Get to know Rebecca

Becky Tracy.jpg

Rebecca Tracy, Marketing Director, Dex Media

Name: Rebecca Tracy

Education: BA Communications St. Cloud State University, St. Cloud, MN
MBA Courses University of St. Thomas, Minneapolis, MN

Organization: Dex Media

Position: Marketing Director

Organization headquarters: Dallas Fort Worth

Total number of employees: 3,100

Number of employees the Marketing Director oversees: I oversee 8 people, there are about 100 people total in our Marketing Org at Dex Media.

1. Rebecca, in your own words please share what it means to take on the role of the Marketing Director for Dex Media entails? Taking this role was a big accomplishment for me. I started as a sales rep, then moved into marketing. When they decided start up this new team 8 years ago I was thrilled to be named the lead.

2. How did you discover Dex Media? I knew of the company, but in 2001 I was job searching after college, a recruiting firm set me up with Dex.

3. Do you have a quote, mantra or tip regarding how our audience could manage their one-to-one personal interactions better? I always try to use the rule of 3 when I give any type of feedback, give 2 compliments or call out 2 areas of success and 1 area of opportunity. I always make eye contact and genuinely show interest in the people I’m engaged with. Another great tip, when your employees or peers ask for feedback on their work sometimes the BEST feedback you can give is saying it looks good, it helps others build confidence. You don’t always want to find issues with everything you are asked to review, sometimes it is best to say good work!

4. Who was an influential boss/mentor for you and in what ways did they shape you to become the leader you are today? I’ve been fortunate to have a few strong bosses, they’ve helped me understand how to manage in a large organization, survive and thrive during mergers and restructuring, build a strong team and find confidence in the work I do. My favorite boss always says don’t ever be afraid to make a mistake, if you never make any you aren’t running hard enough. Just own up to it, learn from it and move on. Also always be honest and give credit where credit is due. Great advice!

5. What do you think the greatest challenge is for Marketing Directors today? Our company sells advertising solutions to local Small and Medium Sized Businesses (SMBs), while we have a very robust product offering it is challenging. Our space is fractured, there are many competitors and options for SMBs with no clear path for generating leads. It’s challenging to find the niche, however we have a new product that goes beyond leads, gives our clients a fully integrated digital platform that includes an adaptive responsive website, social, reputation and listings management and a mini CRM/client database management and appointment scheduling tool. We manage it with the client and it’s competitively priced. It has really taken off since we launched a few months ago.

6. What is the highlight of your work week? It’s always nice to be in cross-functional meetings or in the field and see the work my team has done being used, it’s very rewarding. It also gives me an opportunity to see areas for improvement.

7. How would you characterize your management style? I’m pretty straight-forward. I have high expectations from my team, they are all seasoned managers. Each of them own projects and initiatives, I am quite hands off, they come to me when they need help. I trust them to make decisions and move their projects forward. I try to be gracious and appreciative. I’m blessed with strong leaders who make me proud right now. I’ve had challenges in the past, it’s difficult to manage folks who aren’t independent, self-starters remotely.

8. If you could turn back time, what is something you wish you knew before entering the job market? I wish I would have been more dedicated to finishing my MBA early on, before my job required significant travel. In hindsight I should have made it more of a priority.

9. When looking for potential job candidates where do you turn to? Because my team is so specialized I have looked internally recently, wanting folks who have a broad understanding of the business, marketing, our clients and sales team. LinkedIn is also a good place to start when looking for candidates. Internally our company also uses an agency for searching.

10. What is it about your current role at Dex Media that sets it apart from other Media Agencies? We actually help local businesses flourish, we act as there marketing department. The work my team does is used with these clients, we get to see the results that come directly from the work we create. It is rewarding and fun.

11. How to you stay abreast of hot topics within your industry? I’m fortunate we have 1,500 sales people out in the field, they are constantly sharing with us. In addition we have both a research and communication team who are always keeping up with the industry and share information with us almost daily. In addition I subscribe to a few blogs and other industry publications.

12. When speaking to others about Dex Media, what is the most important message you want them to take away from your conversation? That Dex has been a great company for me and my career. I’ve had significant opportunity, great mentors and I work with bright, smart, fun, passionate people who want the business to succeed. I learn something new each day.

13. If you weren’t doing this job, what would you be doing? Honestly? I don’t know for certain, but I’d probably be doing a similar marketing role at another company, working closely with the sales team, it is what I enjoy and feel I am pretty effective.

14. How important is it to be intentional when striving to keep a work life balance? It’s important but I don’t always do a good job, I could do better. I find you need to plan your time off and commit to activities, if I wait until the days I’m home I end up not doing the things I wish I would. A respected coworker who has traveled for years made an excellent point a few years ago, said when you travel consistently for work you have to make sure you are “present” when you are home, make the most of the time.” I need to work on this one.

Want to learn how to market your business for success?

Join Dex Media in learning business-building strategies, tips and techniques from your community leaders, all geared toward increasing your productivity and business success.

Be sure to register for Dex Media’s  Northwest  Jersey Marketing Success Seminar by clicking here and you will have the opportunity to listen to local experts from Google, Yahoo, Dex Media and  MILSPRAY’s Digital Marketing Manager, Natalie Adis

Be sure to join the conversation by using the hashtag #DexMedia.

Also, you can “Follow Us” on Twitter: @MILSPRAY


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Feature Friday: Lieutenant Governor of NJ, Kim Guadagno Visits MILSPRAY™

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On November 16, 2015 the Lieutenant Governor of New Jersey, Kim Guadagno visited MILSPRAY™. 

To read our exclusive Winning With Women interview with the Lieutenant Governor of NJ, Kim Guadagno: Click Here

Be sure to “Follow Us” on Twitter: @MILSPRAY


Winning With Women Wednesday: An Interview with Sarah Cirelli, Marketing Manager – Internet Marketing, WithumSmith+Brown


It’s Winning With Women Wednesday and over the past week we had the pleasure of getting to know Sarah Cirelli, the Marketing Manager – Internet Marketing for WithumSmith+Brown,PC. Sarah is a passionate and dedicated woman who is devoting her time and effort towards battling the “boring” reputation that the accounting profession has been known for. We invite you to learn more about her and all of her accomplishments.

Get to know SarahSarah Cirelli Headshot

Name:  Sarah Marie Cirelli

Education:  Bachelor – Marketing // Summa cum laude in 3 years

Organization: Johnson & Wales University // Providence, RI

Position: Marketing Manager – Interactive Marketing

Organization:  WithumSmith+Brown, PC

Organization headquarters:  Princeton, NJ

Total number of employees: 550+

Number of employees the Interactive Marketing Manager oversees: Works WITH a team of 11

1. Sarah, in your own words please share what it means to take on the role of the Marketing Manager – Interactive Marketing for WithumSmith+Brown? What responsibilities and duties do you oversee and partake in?

As a Marketing Manager, internationally recognized social media strategist, interactive marketing guru (and non-sleeper), I spend my time coordinating and implementing various interactive and digital marketing strategies to the accounting profession. Perhaps best known for Withum’s famous viral video sensation, I fill my days creating and implementing online marketing strategies while battling boring accountant reputations everywhere.

2. How did you discover WithumSmith+Brown?

I discovered Withum when I was looking for an internship and still in school. A mutual friend of mine was the current Marketing Director. At the time, as a kid in college going to school for marketing, working for an accounting firm was the last possible place I thought I would end up. I always pictured myself working for Nike, or clothing or something way sexier. Fast-forward over eight years and I’m still here. I truly believe that you can inject so much of yourself and so much passion into something that it becomes exactly what you never knew you were looking for. I encourage everyone reading to look past your own expectations and dig a little deeper into the unexpected (career, job, industry, PEOPLE…) you never know what you’ll find.

3. Do you have a quote, mantra or tip regarding how our audience could manage their one-to-one personal interactions better?

I believe in living a certain type of life. The same goes for face-to-face interactions AND online. For colleagues, friends, family AND strangers. A bad attitude can literally block everything happy and successful from happening to you. I believe in surrounding yourself with people who celebrate you rather than tolerate you. It affects the way you view the world and how much you want to put into it. Too often, I see people with bad energy being the single reason they can’t figure out how to succeed. I believe that self-care is not selfish, it’s necessary. “Refilling your own cup” is vital to being able to pour out into your career, your family and all aspects of your life. You cannot do anyone any good if you’re not truly happy first. Also – it’s so important to be true to yourself. Embrace what makes you unique. It’s a brave thing to do and so incredibly attractive. Don’t be afraid to share, to give back without expecting anything and to go the extra mile for someone who can’t necessarily repay you. Put in the WORK… with a good heart… and you and the people around you will be happy and successful.

4. Who was an influential boss/mentor for you and in what ways did they shape you to become the leader you are today?

I’ve said on occasion that “perspective” is my mentor. Every person I’ve come across and every experience I’ve ever had have been my mentors. Some of the biggest professional and personal lessons I’ve learned have come from experiences in perspective. It all circles back to attitude. Things are going to happen TO YOU and FOR YOU and BECAUSE OF YOU. It all comes down to what you choose to take from any given person or situation. Not every situation or relationship is supposed to be forever. Every experience is a lesson to be had… and lessons (with perspective) are most definitely always positive in a way. Sometimes to show you what’s right, what is wrong, to show you who you can be and to teach you what you need to be happy. To ultimately, teach you how to be the best possible YOU… professionally or personally. The ability to identify a positive perspective, to keep going and to genuinely learn and improve from everything you can is the best possible teacher I have ever asked for.

5. What do you think the greatest challenge is for Interactive Marketing Managers today?

The biggest challenge I seem to face, along with other marketing professionals, can really be relevant to many positions… How do you make someone CARE? How do you make something… a product, service, message… relevant enough to spark an action or a response? Not easy!

6. What is the highlight of your work week?

I certainly have many highlights but… I like to be a “connector”… so, any time I can connect someone to a person or situation that makes their life easier, happier or more successful is a good day.

7. How would you characterize your management style?

I heard an old affirmation once. I try to lead in this way, “Act as a lighthouse rather than a lifeboat. Never try and rescue someone… instead, try to help others find their own way to shore. Guiding them by light and example.” I try and stay away from directing and, instead, SHOW.

8. If you could turn back time, what is something you wish you knew before entering the job market?

That “they” all try and scare the heck out of you about the real world. The real world is not scary and it’s not impossible. You don’t have to know everything right away. There many more good people than there are bad people. There is time to learn and most people will teach you if you just ask. Life rewards passion, hard work and kindness.

9. When looking for potential job candidates what do you turn to?

I definitely recommend using LinkedIn. Not taking control of your online identity is single handedly the most professionally irresponsible thing you can do for yourself these days. If you don’t take control of the information that people are going to find on you – someone else is going to. Describe every aspect of yourself, your education, your experience, etc. in words that will translate the unique value YOU have to the person you’re looking to meet. What can you do for someone and why do they need it?

10. What is it about your current role at WithumSmith+Brown that sets it apart from other accounting firms?

There’s no doubt that Withum is unique in terms of culture.

Just spend some time on YouTube and you’ll see what I mean.
Also – best described here

The fact that they’ve invested so much in me in my role and as a person is beyond standard for most companies, anywhere. It’s not every day you meet someone who knows what to do with a Sarah Cirelli!

11. How do you stay abreast of hot topics within your industry?

Talking, reading, sharing, exchanging… there are many blogs I read every morning before I even open up my email. I’m constantly speaking around the country and meeting people as I do it. Sharing information with someone is the easiest and fastest way to learn someone new. It leads to an exchange. I’m also not afraid to ASK. I’ve found that often times, people are really eager to tell you about their story if you prove your interest and admiration. One of the best pieces of advice I’ve ever gotten was also this… instead of looking ONLY at your competition within your industry – look OUTSIDE your profession for new examples to be inspired by.

12. When speaking to others about WithumSmith+Brown, what is the most important message you want them to take away from your conversation?

If you don’t love what you are doing, then why bother doing it? We are zealous in our pursuit of living. Happy professionals approach their work life with the same enthusiasm with which they approach their personal lives. This enhances their relationships with clients as well as the delivery of service to them.

13. If you weren’t doing this job, what would you be doing?

Honestly? There’s a little piece of me that really wants to work for Disney… put me in a plastic head, I’m sure I’d still be happy. Or dancing. Or serving/drinking all the coffee.

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Feature Friday: Interview With Jack Hayford

Interviw with Jack Hayford

This week we decided to spotlight one of our very own, Jack Hayford. Jack is a Coatings Chemist here at MILSPRAY™ and we had a fun time interviewing him this week. To find out more read the interview in it’s entirety below.

How did you first learn about MILSPRAY™?

I responded to a Coatings Chemist job posting.  After I had my first phone interview, I looked into the company further.

What is your role at MILSPRAY™?

I work on the development of new products and expanded uses of existing products to provide income for the company. 

If you could pick one theme for MILSPRAY™ to turn into a book about the company, what would it be?

Diversity, because both our people and the work we do cover a very broad range.

How has MILSPRAY™ helped you in your career development?

My work at MILSPRAY™ has allowed me to get back into the field for which I was trained.

If you could switch your job with anyone else within the company, whose job would you want?

I like where I’m at, so if I had to switch, I’d switch with Kevin C. so I would be doing pretty much the same thing and working with the same people.

What do you like most about MILSPRAY™?

I think MILSPRAY™ as a company treats employees very well.  Having been in a number of jobs throughout my life, I appreciate that more.

What have you gained from working at MILSPRAY™?

Obviously a job, but also an opportunity to live and work in a nice area.  My wife and I would never have planned to move to New Jersey, but this job brought us here and it has been a very positive development in our lives.

Seal Of New Jersey

What is on your wish list for the next 5 years with MILSPRAY™?

I hope that the company continues to grow and prosper.

What is a favorite line from any movie?

Captain Renault: What in heaven’s name brought you to Casablanca?

Rick: My health. I came to Casablanca for the waters.

Captain Renault: The waters? What waters? We’re in the desert.

Rick: I was misinformed.


Are you messy or organized?

I lean toward the messy side, but not in the extreme.

What is the best vacation you’ve been to?

Prince Edward Island

Confederation Bridge

Describe what you were like at age 10.

I was a fairly normal child, although I have always been somewhat reserved.

If given a chance, who would you like to be for a day?

Innocent Veniaminov

Innocent Veniaminov

If Hollywood made a movie about your life, who would you like to see cast as you?

I would like to see me cast as me.  Otherwise, some people have said that I resemble Peter Ustinov.

If you could be anyone from any time period who would it be and why?

1. Alldos IV of the Earth colonies of Omacron Ceti III in the year 2870 AD, because it would be interesting to see what the future is like.

2. Erasmus, because it would be interesting to be a renowned scholar at that particular time in history and to be involved in the controversies of the time.


Team Apple or Team Droid?

My cell phone is so old I don’t know if it uses either.

You’re happiest when?

Relaxing at home.

Jack HayfordJack Hayford is a Coatings Chemist in MILSPRAY’s R & D Department. Mr. Hayford’s background includes process and product improvement work for Kimberly Clark which included development and evaluation of surface sizing formulations and test development for analysis of alkyl ketene dimer. Coatings research at CD Products included development of water dispersed urethane coatings, the formulation of vapor inhibitive nano-particle infused epoxy coatings, and formulations of high solids urethane, epoxy, and polyurea coatings.

At MILSPRAY™, Mr. Hayford has been Project Leader for the development of impact resistant polymers as per Army Research Laboratory Contract #W911NF-09-02-0001 Multi-functional Stealth Coating; Project Leader for the integration of data acquisition and measurement systems to correlate low velocity impacts with ballistic impacts; and Project Leader for the development of optically clear structural fortification polymer systems.

He holds a Bachelor of Science degree in Chemistry from Azusa Pacific University, and a Master of Science degree in Paper Science from the Institute of Paper Chemistry (now the Renewable Bioproducts Institute at Georgia Tech) where he specialized in corrosion engineering.